- Britain own the rights to 53% of formats across the world.
 - Pop Idol, Millionaire, Deal Or No Deal, Britains Got Talent and the Office are all british formats that have been replicated in numerous other countries.
 - Elsewhere, countries are relying on briain to create fresh new ideas from which they can use as a basis to create their own programmes.
 - "The Uk has a better tradition in making interesting more factual prgrammes + formats. In the US alot of talent comes from Hollywood."
 
Arguments Against:
- There is an increasing concern that britain is running out of fresh innovative ideas for tv programmes.
 - The cost of importing an entire series from America such as "Heroes" is considerably cheaper than creating a series from scratch.
 - the role of the internet in accesing tv programmes has becaome increasingly larger. Websites such as Youtube, BBC i-Player and 4 On-Demand have made it alot more convienient for people to miss their favourite programmes and to catch up a day or so later by just simply typing it into the website.
 
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